- iPhone 5
- ios 4.x
- iOS 5.x
- iOS 6.1.x
Thursday, July 26, 2012
After launching Nexus 7, Apple was working hard to release mini iPad to attract their people and maintain it's production along the year. Let's read more after the jump.
There have even been talks about the smaller iPad becoming a new fashion statement as they can easily be kept inside the purses of the ladies. However, the case depends upon charts, sales projections and spreadsheets. Here is a chart which shows why the mini iPad is a missing link in the iOS portfolio. Credit goes to Ryan Jones for the revealing chart which shows Apple’s price matrix.
On a past Apple conference call, Tim Cook said “one thing we’ll make sure is that we don’t leave a price umbrella for people”. What’s that? A price umbrella is when a company with dominant market share maintains high prices, leaving an opening for new competitors to enter at lower price points.In the case of the iPad, the price umbrella until recently was at $499. Someone could enter that market at lower prices and exhibit classic disruption to push them out from the bottom up.